by Michael Bublé has established himself as one of the most successful artists in the adult contemporary and pop genres.
While his signature sound has served him well, it’s always wise for artists to consider branching out and exploring new creative avenues. Here are some potential business ventures Bublé could pursue, each with varying levels of risk and reward.
High Risk, High Reward Ventures
Modern Christmas Album
One option with huge upside would be for Bublé to record a Christmas album with a modern twist. Christmas albums have proven to be reliable money-makers in the music industry, and Bublé’s 2011 album “Christmas” is among the best-selling Christmas albums of all time, having sold over 12 million copies globally. However, putting a unique spin on the classic Christmas genre could be risky.
Bublé could incorporate elements of electronic, hip-hop, or pop music into new arrangements and productions of classic Christmas songs. While this approach might attract younger listeners looking for a fresh take on the holidays, it risks alienating Bublé’s core audience of adults who love his traditional crooning style. It could also face criticism from those who think Christmas music should remain traditional.
Still, if executed well, a modern Christmas album could massively expand Bublé’s fanbase. The Weeknd found success blending R&B with Christmas music on his 2020 album “After Hours.” Bublé has the talent and charisma to pull off reinventing Christmas classics in a way that feels authentic to his artistry. The potential rewards of reaching a new generation of fans could outweigh the risks for Bublé at this stage in his career.
Broadway Musical
Another high-risk, high-reward venture would be for Bublé to star in his own Broadway musical. With his background as a skilled vocalist and natural showmanship, Bublé’s talents are well-suited for the theater. A jukebox musical featuring Bublé’s hits could see success off his established fanbase alone.
However, Broadway is an incredibly competitive industry where even small missteps can doom a show’s commercial viability. Securing financial backing, finding the right creative team, and gaining positive critical reception are all huge challenges. Bublé would need to commit fully to the rigorous rehearsal and performance schedule of a Broadway run.
If done right, a Bublé musical could run for years on Broadway and West End. It could also generate a cast recording album and national tour, yielding ongoing revenue streams. But one bad review or an underwhelming opening weekend could spell financial disaster and damage Bublé’s prestige. The stakes would be enormous. Only by surrounding himself with top-tier talent and thoroughly preparing could Bublé give a Broadway show the best chance at success.
Moderate Risk Ventures
Latin Pop Collaboration
Partnering with a popular Latin artist on a duet could expose Bublé to a massive new Latin American fanbase. With his charming personality and ability to sing in Spanish, Bublé is well-suited for crossover success. Artists like Enrique Iglesias and Luis Miguel have proven there’s huge appetite for Latin pop crossovers.
However, breaking into Latin markets requires cultural sensitivity. Bublé would need to ensure any collaboration authentically represents Latin styles without coming off as exploitative. The right partner is also crucial – teaming with an artist past their commercial peak may not yield much reward.
If paired with a superstar like J Balvin or Shakira at the height of their popularity, a Latin duet could be a streaming and sales smash. It presents less risk than a full album reinvention while expanding Bublé’s global profile. With care and the right collaborator, this venture has strong potential to pay off.
Unexpected Genre Cover Album
Putting his spin on songs from genres like classic rock, country, or even heavy metal could thrill music aficionados and introduce Bublé to new listeners. Cover albums are lower-stakes than original work yet show artistic range. Bublé’s versions of AC/DC, Led Zeppelin, or Johnny Cash could make for a compelling project.
However, deviating too far from his core sound risks confusing loyal fans. Some genres may not suit Bublé’s style either, like heavy metal. While critical acclaim may come, commercial success is less guaranteed without a hit single to generate mainstream interest. The financial investment also can’t compare to an original album.
If the covers feel natural for Bublé’s voice and maintain his sophistication, an unexpected genre album could delight fans and critics. With careful song selection and promotional push, it presents moderate commercial risk for Bublé at this point in his career.
Lower Risk Ventures
Holiday TV Special
Producing a made-for-TV Christmas special is a relatively safe move leveraging Bublé’s holiday prowess. Specials are a staple of the season that whole families enjoy watching together. With Bublé as the charismatic host performing classics alongside celebrity guests, strong ratings would be very likely.
The relatively contained investment of a one-off TV production compared to a full tour or album lends stability. Holiday specials are also a perfect branding opportunity, allowing product placement for sponsors. And the enduring content would find new audiences through annual broadcasts and streaming.
Bublé’s special could feature duets with stars like Kelly Clarkson, Carrie Underwood, or John Legend. Comedic sketches and his charming on-camera presence would keep viewers engaged between musical numbers. With multi-platform promotion, a Bublé special would be an easy win for networks, advertisers, and the artist himself with minimal risk.
Branded Wine Label
Given his sophisticated image and love of wine, launching a branded wine label is a natural partnership for Bublé. Celebrity wines have found success when the star’s image aligns with the beverage. Bublé spending evenings sipping wine at home resonates with his target demographic.
While building a new brand carries costs, Bublé would likely rely on an established wine producer to handle the logistics. His role could largely involve marketing, branding, and product sign-offs. With the right distributor, a Bublé wine could shelf steadily in major retailers. Licensing deals could also extend the brand to sangria, vermouth or other spirits.
The stable revenue stream over years as the brand grows requires far less risk than a fleeting album or tour. Bublé’s passionate fanbase would support the product, generating steady sales. With his charm and social media reach, he’s well-equipped to promote the wine effectively. Overall, a branded beverage aligns perfectly with low-risk diversification.
Evaluating the Options
Each potential new venture offers Bublé varying levels of creative challenge and financial risk versus reward. His tried-and-true Christmas albums and classic crooning style will always have market viability. But selectively exploring new avenues could be wise for an artist of Bublé’s stature.
Moderate-risk options like a Latin collaboration or unexpected covers album allow artistic growth while leveraging his existing strengths. The rewards of reaching new audiences may outweigh potential pitfalls. Meanwhile, lower-risk choices such as a holiday TV special or wine brand offer stable revenue diversification.
For the highest-stakes ventures, only pursuing Broadway or a reinvented Christmas album makes sense if Bublé feels deeply inspired creatively. Both could massively pay off but require total dedication. Overall, a blend of moderate and lower risk strategies may suit Bublé best as he weighs expanding his business empire in exciting new directions.
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